Roland K | Mannheim, August 22, 2019

WE – R – Art

Contributing to a healthy Visual Art Ecosystem

Conforming with Deloittes Art & Finance report 2019, “…Transparency, regulation, and technology trends will play an important role in the future of the art and finance industry…” as “…a collaborative approach between all stakeholders…” with focus on  “…increasing trust in the art market…”, does represent the greatest opportunity and challenge in the next years.

This actually confirms our vision of contributing to a healthy visual art ecosystem, but considering it as prior for a fair trade and urgently necessary therefore to take measures, so that on one side the revenues of the artists increase, that the owner rights are preserved and protected and on the other side, that we can increase the number of visual art interested people, by bringing new groups of interest on board, especially people that have a sense or a curiosity for art, but for any reasons (whether because they did not had the opportunity to receive an art education, or because they are new in art, or just curious), do not manage to connect to it. This are our primary goals. Of course we consider it also important and necessary for an healthy ecosystem, to sustain each stakeholder group. Our aim is therefore also to create a synergy by offering instruments that are proper and serve to any of the stakeholder groups in the visual art ecosystem, art investors, art collectors, public institutions, art galleries, so that one can get benefit from each other and all parts are winning.

This is our ambitions goal, send us your contact data for more details, if you would like to involve in this project.

We-R-Arts for Artists

Changing the way art is purchased...

…brings more value to the artists!

Using DLT and smart contracts...

…creates property security and trust!

We-R-Arts for Micro Investors

New investing opportunities...

…brings more value to all parts!

Using DLT and smart contracts...

…creates property security and opens new markets!

We-R-Arts for Art-collectors

Digitalized regulated art assets...

…opens new trading markets!

Smart, social fair trade art collection...

…transforms us in sensible moral invest-collectors…


Why art brings such a great value
to mankind?


View angles on the path
to glory and fame

Proper environment

Not reducing to the physical
especially mental

Increasing the value of



Roland K

Why art brings such a great value to mankind


Value, so quiet, so fragile, so volatile, so relative and still timeless. An inimaginable power implemented in every partical around us. But how can we see it?! With all senses or without, with our mind, and especially with our heart. We need art because we need to exchange emotions and we need to exchange values. Our heart, our soul needs food, soulfood and our mind needs imagination…

A thought

Never ever mankind produced so much art and sold it to such high prices…
Nevertheless, the economical situation for most of the artists today is more than precarious. Artists are not fair paid for what they produce, even so that art brings a substantial added value to the economy and this has to change. Most of the artists are even making losses and are forced to take a second job, quitting often the art career…

Is this the path they reached for, paying their high school, dedicating their lifetime to achieve in depth knowledge, bringing sacrifices for practicing techniques and skills, in order to express deep emotions on a high level?!
It’s time for a change, we all can be part of this change… Contact us now for further info


Roland K

View angles on the path to glory and fame…

True selling records started in the 50’s – 60’s, when owners of a lucrative taxi company in USA (Robert and Ethel Scull), bought up the contemporan artists exposing in the New Yorker galleries. Than in 1973, through a strongly mediatised auction, organised at Sotheby Parke Bernet & Co, the Sculls sold 50 works from their collection and earned net 2.2 million USD (more than $13 Milion today). But for many amazed ordinary people and artists, the schock came after, when a journalist revealed how much they payed to the artists for the works of art. Here are just a few examples (the numbers in parenthesis are the actual value in USD, counting the inflation):
– Cy Twombly purchase price $750 ($ 4,434 today) – sold for $40,000 ($ 236,455 );
– Jasper Johns’s Double White Map, purchased 1965 for around $10,000 ($59,114) – sold for $240,000 ($1,418,728)
– Robert Rauschenberg work “Thaw to the Sculls”, purchased for $900 ($ 5,320) and sold for $ 502,466 ($ 2,970,260).

Nevertheless, today more than 95 % of the artists earnings are wide under the minimum subsistence level. But why, aren’t enogh buyer for art?

Is art still bought?

No. Even so, today’s early records are even more breathtaking (another few examples),

– 2013, Christie’s soled art for $691.6 million ($ 756.76 million), setting a new record for the most expensive work by a living artist, $ 58.4 million ($ 63,9) for Jeff Koons’s sculpture Balloon Dog.
– 2014 Christie’s broke it’s own record selling art for $ 852.9 million ($ 919.4 million today) in only one evening…

only a small percent of artworks reaches the status to be bought or traded. New York Times wrote: “…Art collecting has always been an exclusive activity, but the world of contemporary art, in particular, has become dominated in recent years not by the 1 percent — the millionaires — but by the super-wealthy billionaires of the 0.01 percent.

This growing inequality threatens to upend how the market works. The small and midsize galleries that have long supported and nurtured unknown artists are finding it difficult to survive in the winner-take-all economy of contemporary art…”

We may be only a drop of water, but together we are strong, we are art!

Art, water and food for the soul

Roland K

Why a proper art environment is so important

Visual art represents a powerful resource for mental and physical well-being. Scientiest revealed that looking at a beautiful painting leads to an increased blood flow similar to the reaction when you look to the beloved ones.

But not only the fact that we think art is beautiful disengage wonderful reactions in our brains. Our brain and the embodied cognition reflex finds shapes and replaces ourselves into the artwork, trying to identify action, emotions, associating with experiences from our memory. Several studies reline that through its psychological and physiological effects, visual art have a stabilizing effect, reducing distress, increasing self-reflection and self-awareness, altering behaviour and thinking patterns, and also by normalizing heart rate, blood pressure, or even cortisol levels (conforming to several studies).

Also studies reveal, that visual art production leads to improved interaction, particularly between the frontal and posterior and temporal brain regions, and thus may become an important prevention tool in managing the burden of chronic diseases in older adults.

There is no doubt about how wonderful inspiring and experiencing art can be, for both sides: the art creators and the art consumers.

Nevertheless, many participants of the art ecosystem are struggling to survive by the effort to maintain art alive, from the artists themselves (over 95 % of the artists are living far under the subsistence level and are struggling each month to pay their rent, in order to continue to do what they are feeling vocation for), to agencies, galleries, and even art lovers that are curious and interested in art, but for different reasonable reasons, they feel inhibited to engage.

Increasing the value of

Micro Investors and Art Collectors

New investing opportunities...
Roland K

…brings more value to all involved parts!


I read an article published this summer (2019) in a German forex blog, about the increasing interest of investors for art assets. I wonder what group of interest they target … However, what irritates me at this kind of articles is, that it creates the false impression, new markets (art assets) would open/increase, when actually the interest in artfunds never stopped. Actually the opposite happened: started in the 70’s, the art prices for contemporary art produced never ever seen records. 2013/2014 art selling reached breathtaking numbers (I put together a few examples with such records, in the artist section “Selling/Buying”). Moreover, in almost any article I read about investing in art, the message is clear: investing in art is for the connaisseur and for the rich and very reach people, further arguments are underlining this conception, here a few examples for the cons of investing in art: “High risk investment, illiquid, opaque, unregulated, high transaction costs, at the mercy of erratic public taste and short lived trends, creating expenses in form of storage, insurance and unhedgeable…” I do agree with this, except that we leave in the digital era and we are looking forward for the next big change, the one of decentralized digitization (DLT based on blockchain and the tokenization).

Using DLT, smart contracts, tokens...
Roland K

…creates property security and opens new markets!


This technology gives already birth to a new market facilitating trading. This new market brings in new people who previously didn’t have had access to such trading assets, for example due to the expensive procedures or complicated legal issues that in the past didn’t made sense for micro investors and low investments funds. As a result, tokenization effectively ends up making the asset highly liquid, apart from enhancing its value due to the new found increased liquidity, possibly being used for trading in exchanges, newly for the first time in history getting regulated, digitally trading tokens means buyers and sellers do not have to worry about physical and operational security; one can sleep peacefully knowing that even if a thief breaks into their home, their digital token will remain out of harm’s way. Creating a great value to all involved parts in this value chain, this is where our concept wants to gain a foothold.
Are you with us?